I was recently approached by Matt Legg-bagg, a good friend from the old school days, who wanted to design and build a website to support his latest ambitious challenge.
Matt’s dad has unfortunately been diagnosed with a life threatening cancer and isn’t expected to live through the year. Matt’s response to this has been hugely inspiring. Where most will be sorrowful and understandably depressed Matt has taken it as an inspiration to get out there and do something about it.
He quickly discovered that there is little help and support for the Prostate Cancer Charity and has therefore decided to create a charity event to raise awareness. Matt is an enthusiastic mountain bike rider and after recently spending the best part of two years in Canada as a mountain bike instructor he thought long and hard about how to combine the two and create an event worth noting.
At first it was obvious, a mountain bike ride, but not just any ride…it had to be epic, something not everyone has done and something that will gain valuable support and respect. He decided that without having a ridiculous budget and to maximise the exposure throughout the UK a bike ride from Lands End to John O’ Groats would be the most appropriate…easy heh? But with a twist…they would do the entire ride off road…over all the hills, through all the rivers and fields, down single track paths, roughing it under the stars and finding accommodation wherever possible! Sounds a little more tricky now doesn’t it?
Well anyway, I think it’s a worthy cause which is why when Matt contacted me to do the website I literally jumped at the opportunity. he wanted something easily editable, so we chose Wordpress as the platform. He also wanted something quick as he had important radio interviews that he wanted a site to be available for so we used a theme from themeforest and then customised it to make it look a fair bit more interesting and unique.
Anyway, we think it looks quite funky and feedback so far has been pretty impressive. have a look yourself and let me know what you think!
www.backpedalcancer.com
P.S. Big thanks to Tim at www.filteredcreative.co.uk who has been very supportive of the cause and the techy stuff.
